How to grow your business online ?

Growing business online is nothing new , but a bare minimum in 2025. In this blog i will cover basic aspects of online business building , so you have an idea about building business and not a clutter of ideas which will suffocate you . All these points are for you to understand different ways of growing business , you can choose 1 or do it all, in other blogs i will dive deep into each points mentioned here , also if you have any doubt feel free to contact us . Table of content :

Understanding Basics of growing online
Different ways of growing your business online
What is best for you business and what should be avoided
IMPORTANT : Important points you should keep in mind before going starting

Basics of growing your business online

To grow you business online you need Sales , not a surprise right ? You have to understand 2 Words : Conversion , Impressions 1. You need to get audience on your business , as someone who is starting out you have to understand you will rarely get any sales if only 100 people are visiting your website , tik tok , instagram or facebook page. There are probably 1000 different pages just like you . In order to get sales you need to get your Product in front of a lot of people who are intersted in your product . This means you have to get a lot of Impressions .

Different ways to grow your business online

There are several major platforms for you to grow your business , Now i will tell you what you can do on those platforms to grow . There are 2 ways of going to it : 1. Inorganic (Paid) marketing 2. Organic (Free) Marketing

Inorganic marketing (Paid)

Facebook ads (Meta ads) : These ads can be posted on facebook and instagram and works best for all kinds of business however you need to start with a decent budget for a couple of months .
Google Ads : Google being the most used search engine on the world , you can rank for specific keywords for example- you can put ads for “Best business coaching ” and anyone searching for terms like , business school , coaching , business couching will see your business on the top.
Email Marketing : Best for B2B business , also works to cultivate audience for B2C business as you can send offers and deals to your current customers – Most difficult and expensive form of marketing (if you are doing cold emails )
Influencer Marketing : You pay or barter your product to influencers in your niche/industry , so they can post you and get audience for you . – Could be tricky , With rise of numbers of influencers it is a bit expensive and choosing a wrong influencer can be a bad decision as it might not yield any result.
Linkedin marketing : Paying to linkedin so it shows your offer to selected Business professionals (selected by you)

Organic Marketing (Free)

Instagram : Posting reels,images,carousel . Reels works the best ,even if you have images post them as reels as well. (Most famous form of organic marketing with exceptional growth ratio , a deep blog on this if available on website and I suggest to read it , as this is important and can consume a lot of your time , so save it now nby reading the Blog )
Facebook : Posting videos and photos , and groups where you can find people related to your industry . (has it own marketplace-where you can post your products and get direct sales )
Linkedin : Best for B2B Business , It is a professional Platform unlike fb,instagram,tik tok . You can find founders , Managers , decision makes and connect to them via connection .
Tik tok : Post product / service videos which can get audience or blow up . (Strategically close to instgram but works better if you add keywords in your videos as people can search )
Website (Essential) : You must have an website ! If you are starting from zero and do not have 10k followers in instagram , make a website ,it builds trust , looks credible and shows your product / service .

What is best for you business?

Are you a B2b or B2c ? If both which one do you want to target first? Do you have a product or service ? Physical or digital ? These are all the questions I need to know before going with a plan, So here are things which i will sugges you that would be best for your business type. (contact us for a detailed plan for targeted just for your business)

Find 1 platfrom and 1 marketing type which will help you grow faster at early stage . How to find this? Look at your competitors where they are investing the most Look where your audience is , example : If audience is young 18-25 : focus on instagram if older : focus on facebook If you older and you are in B2B : get to linkedin
Make a website , get it done.asap
Get as much views as you can get , this will drive more sales to business and could be scalable in long term
Avoid doing everything and trying to automate it , Pick 1 post/upload – get feedback – iterate – post again see how things workout improve each week and double down on 1 platform , once you crack it you can transfer what worked to other platforms.

IMPORTANT : Important points you should keep in mind before going starting

(This articel is for you to understand how online marketing works and several sides of it , its advisable to hire someone to do the same , if Not , Give some time and stick with us , I will provide you all the learning and framworks required so you dont waste your time and effort ).

Sales in itself is different and it is something that is done simultaneously with marketing on platforms .
No one will tell you but everyone does cold outreach while they grow their online presence
Your business can standout even if it has a common product , its just how you portray it.
We suggest to contact us and talk to the team if in doubt , do not lose hope. This opportunity is big and competetive

How to grow your Business Online in 2025?