January 12, 2010

Take Time to Listen, Don’t Just Jump In

social_media_monitoring_july09

The first step in putting together an effective social media strategy is to understand the dynamics of the landscape. With social media, it is more important than ever to listen to what is being said before participating. What are people saying, how is it being said and where are they saying it?

Using a comprehensive monitoring strategy, it will help you define your online corporate brand identity and help ensure you are engaging with these new platforms effectively.
Read more >>

January 11, 2010

Identify Spokespeople, Don’t Dilute the Message

As with traditional media strategies, you must also determine spokespeople for your social media strategy. You wouldn’t pull just any employee to speak to the media and social media should be no different. Despite the informal nature of the conversations on some platforms, the person responding is still a company representative and the image of the company is reflected in those discussions.

Unlike traditional media, social media puts you in direct communication with the public and different company representatives may be better for these audiences. While your traditional media spokesperson may be the CEO, your customers and prospects may be best served by a company representative who deals with more everyday tasks and not the overall company strategy. Read more >>

January 7, 2010

Creating an Effective Social Media Strategy

rise_of_social_media_july09

It’s undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of today’s headlines to learn the effects of successful (and not so successful) social media campaigns. While it seems that social media presents an endless amount of opportunities to build awareness, it also presents risk, which means that creating an effective strategy isn’t just nice to have – it’s an absolute must.

Creating an effective social media strategy is as much about what to do as what not to do. Before you jump in, it is important to develop guidelines to not only help you understand the current landscape but to help shape it. Read more >>

December 14, 2009

Why Your Business Needs to Be on Facebook

You might know Facebook as the social network that you use to keep up with your friends, colleagues, and former classmates. But thanks to a number of features that the company has rolled out recently, it can also be a valuable utility for attracting and interacting with customers. So how do you take advantage of Facebook’s features for businesses? Here’s a look at some of the recent developments and trends. Read more >>

December 11, 2009

How to Build Your Company’s Profile on LinkedIn

LinkedIn, through its networking, question and answer, and application features are already a powerful tool for maintaining and establishing relationships in the business world.  But it can also be an enormously valuable way to attract top talent to your company, especially if you use all of the options available to you.

While posting a job to LinkedIn is similar to any other job website – adding details about the position, skills, and requirements – where the site separates itself is with company profiles, allowing you to provide potential candidates with a lot more information about your company and the people that work there.  Here’s how they work and how to set one up: Read more >>

November 25, 2009

7 Ways to Get More Out of LinkedIn

 LinkedIn(), which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you’re in business, it is basically expected that you have a profile there.

But with the more mainstream platforms like Twitter() and Facebook() being used for business purposes, some professionals are neglecting their LinkedIn profiles. While LinkedIn is certainly not as dynamic as other social media sites, it still provides a lot of value — if you use it correctly. So whether you’re new to LinkedIn or a veteran, here are some of the things you should consider incorporating into your LinkedIn strategy. Read more >>

November 18, 2009

Keys to building quality relationships and things to avoid

I could go on and on for hours about how people abuse relationships because I am sooo passionate about the topic. Within Internet Marketing, I have developed some solid relationships with and would work with them, partner with them, and/or hang out with them at the drop of a dime. The problem here is that there are people that don’t understand there is big difference between someone that is a contact vs. someone that you have established a relationship with and the value of that relationship. Read more >>

November 16, 2009

Digital Strangelove

It’s really great presentation and I think everyone should take ten minutes out of their day and spin through it.

Source

November 12, 2009

The Ultimate Guide for Everything Twitter

Twitter Basics

twittericon

If you had no idea what Twitter was walking into this article, we’re going to start you off at the very beginning. To sign up for Twitter, go to twitter.com and click on “Get Started – Join!”. Fill out the information and voila – you have your own Twitter account. I set up two accounts; one on my personal name, and one for my business. It’s important to grab your names before someone else does, even if you don’t plan on using the account for a while.

twitter

Read more >>

November 10, 2009

10 Things Social Media Can’t Do

Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.

Social media can’t: Read more >>

« Older Entries