It’s been said many times, including by me, that one of the flaws of social media marketing is that the resulting traffic is short-lived. That short-term nature of social media traffic is one of the biggest reasons that social media marketing is often overlooked or disregarded by bloggers and website owners. However, an effective social media plan will result in significant and long-lasting growth, with effects that can be visible long after the rush of traffic has died down. Read more >>
October 29, 2009
The Most Common Social Networking Mistakes
Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they’re making lots of mistakes.
These mistakes shouldn’t be taken lightly. How your business is perceived in the Web 2.0 world will affect your reputation and your ability to connect with customers, associates and potential customers. (Who wants to hire a company that can’t even manage an engaging, thought-provoking blog?) Read more >>
