January 12, 2010

Take Time to Listen, Don’t Just Jump In

social_media_monitoring_july09

The first step in putting together an effective social media strategy is to understand the dynamics of the landscape. With social media, it is more important than ever to listen to what is being said before participating. What are people saying, how is it being said and where are they saying it?

Using a comprehensive monitoring strategy, it will help you define your online corporate brand identity and help ensure you are engaging with these new platforms effectively.
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January 11, 2010

Identify Spokespeople, Don’t Dilute the Message

As with traditional media strategies, you must also determine spokespeople for your social media strategy. You wouldn’t pull just any employee to speak to the media and social media should be no different. Despite the informal nature of the conversations on some platforms, the person responding is still a company representative and the image of the company is reflected in those discussions.

Unlike traditional media, social media puts you in direct communication with the public and different company representatives may be better for these audiences. While your traditional media spokesperson may be the CEO, your customers and prospects may be best served by a company representative who deals with more everyday tasks and not the overall company strategy. Read more >>

January 7, 2010

Creating an Effective Social Media Strategy

rise_of_social_media_july09

It’s undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of today’s headlines to learn the effects of successful (and not so successful) social media campaigns. While it seems that social media presents an endless amount of opportunities to build awareness, it also presents risk, which means that creating an effective strategy isn’t just nice to have – it’s an absolute must.

Creating an effective social media strategy is as much about what to do as what not to do. Before you jump in, it is important to develop guidelines to not only help you understand the current landscape but to help shape it. Read more >>

December 3, 2009

Social Media Course for FREE!

Social Media FREE course for Beginners!


November 18, 2009

Keys to building quality relationships and things to avoid

I could go on and on for hours about how people abuse relationships because I am sooo passionate about the topic. Within Internet Marketing, I have developed some solid relationships with and would work with them, partner with them, and/or hang out with them at the drop of a dime. The problem here is that there are people that don’t understand there is big difference between someone that is a contact vs. someone that you have established a relationship with and the value of that relationship. Read more >>

November 16, 2009

Digital Strangelove

It’s really great presentation and I think everyone should take ten minutes out of their day and spin through it.

Source

November 10, 2009

10 Things Social Media Can’t Do

Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.

Social media can’t: Read more >>

November 5, 2009

Building Personal Brand (Gary Vaynerchuck at Web 2.0 Expo NYC)

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October 30, 2009

Social Media Marketing: Getting Long-Term Results

It’s been said many times, including by me, that one of the flaws of social media marketing is that the resulting traffic is short-lived. That short-term nature of social media traffic is one of the biggest reasons that social media marketing is often overlooked or disregarded by bloggers and website owners. However, an effective social media plan will result in significant and long-lasting growth, with effects that can be visible long after the rush of traffic has died down. Read more >>

October 29, 2009

The Most Common Social Networking Mistakes

skydiverMany businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they’re making lots of mistakes.

These mistakes shouldn’t be taken lightly. How your business is perceived in the Web 2.0 world will affect your reputation and your ability to connect with customers, associates and potential customers. (Who wants to hire a company that can’t even manage an engaging, thought-provoking blog?) Read more >>