April 14, 2010

Be Prepared for Success, Don’t Forget to Plan

Social media’s ability to spread your message or promote a campaign can be very powerful. Be prepared for your social media campaigns to succeed and plan for a greater response than you are used to.

While not every campaign may result in high traffic or far reach, the potential is there. Not being able to deliver on that success, could turn into a PR nightmare. Some of the problems you could face when delivering your strategy include

  • You choose the wrong media channels
  • You use the wrong people to deliver the message
  • Your content sucks
  • Your team dose not believe in the strategy
  • Poor execution
  • No one trusts you

Make sure you aren’t overselling to your potential customers through your messaging. Know what your limits are and your strengths. If you can’t deliver, don’t try to make your customers believe that you can.

Source

April 6, 2010

Provide Consistent Content, Don’t Simply Dabble

Now that you’ve got spokespeople, guidelines and an understanding of the landscape, you are ready to engage in social media. Social media is about contributing to the conversation, not just selling your product or service.

It is acceptable to tout company announcements and activities, but participation means going beyond promotions. Share third party resources with your followers, fans and social media network. Offer them interesting articles and opportunities that will help them better understand the industry and see the value you can provide.

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January 12, 2010

Take Time to Listen, Don’t Just Jump In

social_media_monitoring_july09

The first step in putting together an effective social media strategy is to understand the dynamics of the landscape. With social media, it is more important than ever to listen to what is being said before participating. What are people saying, how is it being said and where are they saying it?

Using a comprehensive monitoring strategy, it will help you define your online corporate brand identity and help ensure you are engaging with these new platforms effectively.
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January 11, 2010

Identify Spokespeople, Don’t Dilute the Message

As with traditional media strategies, you must also determine spokespeople for your social media strategy. You wouldn’t pull just any employee to speak to the media and social media should be no different. Despite the informal nature of the conversations on some platforms, the person responding is still a company representative and the image of the company is reflected in those discussions.

Unlike traditional media, social media puts you in direct communication with the public and different company representatives may be better for these audiences. While your traditional media spokesperson may be the CEO, your customers and prospects may be best served by a company representative who deals with more everyday tasks and not the overall company strategy. Read more >>

January 7, 2010

Creating an Effective Social Media Strategy

rise_of_social_media_july09

It’s undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of today’s headlines to learn the effects of successful (and not so successful) social media campaigns. While it seems that social media presents an endless amount of opportunities to build awareness, it also presents risk, which means that creating an effective strategy isn’t just nice to have – it’s an absolute must.

Creating an effective social media strategy is as much about what to do as what not to do. Before you jump in, it is important to develop guidelines to not only help you understand the current landscape but to help shape it. Read more >>

December 3, 2009

Social Media Course for FREE!

Social Media FREE course for Beginners!


November 18, 2009

Keys to building quality relationships and things to avoid

I could go on and on for hours about how people abuse relationships because I am sooo passionate about the topic. Within Internet Marketing, I have developed some solid relationships with and would work with them, partner with them, and/or hang out with them at the drop of a dime. The problem here is that there are people that don’t understand there is big difference between someone that is a contact vs. someone that you have established a relationship with and the value of that relationship. Read more >>

November 16, 2009

Digital Strangelove

It’s really great presentation and I think everyone should take ten minutes out of their day and spin through it.

Source

November 10, 2009

10 Things Social Media Can’t Do

Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.

Social media can’t: Read more >>

November 5, 2009

Building Personal Brand (Gary Vaynerchuck at Web 2.0 Expo NYC)

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