The 10 Golden Principles of Successful Web Apps from Carsonified on Vimeo.
April 27, 2010
April 14, 2010
Evaluate Impact, Don’t Continue Blindly
As with all your marketing campaigns, value is determined by the contribution you’ve made to the goals of the company. While it is important to generate an “online buzz”, the quality of the postings and impact on the company is still the ultimate judge.
Comments and discussions must be evaluated for both tone and prominence. Whether you are using technology to identify and evaluate articles based on defined criteria or having individuals sift through the articles to determine their value, it is important to take the tone and prominence into consideration when determining ultimate impact.
Companies need to not only track where and how often their brand is discussed but assign a value based on the importance of the outlet to the organization and determine if the conversations are positive, negative or neutral to get an accurate read of their results. Read more >>
January 13, 2010
Communicate the Strategy, Don’t Allow for Confusion
While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organization it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. Whether you are a large or small company, the nature of social media requires specific guidelines for conduct. Read more >>
January 12, 2010
Take Time to Listen, Don’t Just Jump In
The first step in putting together an effective social media strategy is to understand the dynamics of the landscape. With social media, it is more important than ever to listen to what is being said before participating. What are people saying, how is it being said and where are they saying it?
Using a comprehensive monitoring strategy, it will help you define your online corporate brand identity and help ensure you are engaging with these new platforms effectively.
Read more >>
December 15, 2009
5 Advanced Social Media Marketing Strategies for Small Businesses
Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don’t know what’s next.
What follows are five advanced strategies for small businesses that may already have small online communities and understand how to create an online presence, but don’t know what to do next. Read more >>
November 19, 2009
STUDY: Most Fortune 100 Companies Don’t Get Twitter
In August we reported that a large number of Fortune 100 companies have embraced Twitter, but how well are they actually using it? A study released today (PDF) by Weber Shandwick says the answer is not very well, and that the majority of Fortune 100 companies don’t really get Twitter. Though 73 of 100 companies had at least one registered Twitter account (up from 54 reported in an unrelated study released in August), the majority of them weren’t using Twitter effectively to engage their followers, weren’t tweeting often, and didn’t display any personality in their tweets, according to the study.
One major result of this ineffective use seems to be low engagement from followers. Out of the 540 total Twitter (
) accounts registered by Fortune 100 companies, 50 percent of the accounts had fewer than 500 followers and another 15 percent weren’t being used at all. Read more >>
November 4, 2009
How to Get the Most Out of LinkedIn
In a time of stock market crisis, bailouts and a weak dollar, LinkedIn still raises $22.7 million in funding. How? It’s a relevant site with a number of useful resources for professionals and businesses. Meanwhile, the launch of the site’s application platform last week puts the spotlight back on this phenomenally useful social network. Many folks involved in social media are so ADD driven to the latest social network, they fail to fully explore and make use of the networks that they are already part of. Enter LinkedIn, a haven for professional networking with an executive representation of all of the Fortune 500 companies. LinkedIn has a lot to offer regardless of where you are in your career, especially with the economy the way it is. Read more >>
