Not all online conversations carry the same weight. Many will have no impact on your company and not every mention of your company or brand will require the same amount of attention. The trick is to understand what does and does not matter. While a discussion on the latest product release or customer feedback may be worth engaging in, other discussions may be trivial and will not require your participation.
While knowing what conversations are taking place and using the valuable insight gained from them is important, understanding impact will help you define the priority to the company. Just remember, you may not be able to do it all. The world of social media is rapidly growing and changing, focus on what will help you meet your goals.
- Part 1 – Overview
- Part 2 – Take Time to Listen, Don’t Just Jump In
- Part 3 – Identify Spokespeople, Don’t Dilute the Message
- Part 4 – Communicate the Strategy, Don’t Allow for Confusion
- Part 5 – Set Priorities and Goals, Don’t Try To Do It All
- Part 6 – Provide Consistent Content, Don’t Simply Dabble
- Part 7 – Find Quality Followers to Engage, Don’t Worry About Numbers
- Part 8 – Be Prepared for Success, Don’t Forget to Plan
- Part 9 – Evaluate Impact, Don’t Continue Blindly
