December 24, 2009

Linked In… To What?

Too many social media “strategist” have sorely neglected Linkedin for far too long. Let me tell you that understanding and utilizing Linkedin offers values and benefits that are incomparable to any other social network. Whether it’s job posting or hunting, building connections or establishing successful network groups, Linkedin is an essential business tool.


Current.tv took a humorous stab at people’s perception of LinkedIn

Source

December 21, 2009

5 Ways to Use Social Media for Customer Service

You may be aware of Twitter, the 140 character news and status channel where Twitterers around the world are over-sharing what they’re doing. Hopefully you’ve already set up a business account and are actively using Twitter Search to mine for product and service mentions, and taking advantage of the platform as a customer service resource. If you’re not, you’re missing a huge opportunity to connect with an ever-growing population of consumers and professionals who respond well to Twittering companies with a purpose.

Here are 5 additional simple ways, some obvious and some obscure, to help small businesses leverage social media to provide stellar customer service. The social web is a place for everyone, but with the right tips, tricks and tools, savvy small businesses can redefine the nature of customer service. Read more >>

December 15, 2009

5 Advanced Social Media Marketing Strategies for Small Businesses

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don’t know what’s next.

What follows are five advanced strategies for small businesses that may already have small online communities and understand how to create an online presence, but don’t know what to do next. Read more >>

December 14, 2009

Why Your Business Needs to Be on Facebook

You might know Facebook as the social network that you use to keep up with your friends, colleagues, and former classmates. But thanks to a number of features that the company has rolled out recently, it can also be a valuable utility for attracting and interacting with customers. So how do you take advantage of Facebook’s features for businesses? Here’s a look at some of the recent developments and trends. Read more >>

December 11, 2009

How to Build Your Company’s Profile on LinkedIn

LinkedIn, through its networking, question and answer, and application features are already a powerful tool for maintaining and establishing relationships in the business world.  But it can also be an enormously valuable way to attract top talent to your company, especially if you use all of the options available to you.

While posting a job to LinkedIn is similar to any other job website – adding details about the position, skills, and requirements – where the site separates itself is with company profiles, allowing you to provide potential candidates with a lot more information about your company and the people that work there.  Here’s how they work and how to set one up: Read more >>

December 3, 2009

Social Media Course for FREE!

Social Media FREE course for Beginners!


December 1, 2009

The best of the best on Facebook and Twitter – Do you agree?


Facebook

Best Facebook App

- Mousehunt
- Ghost Trappers
- FarmVille
- PackRat
- Pet Society
- Battle Stations
- Eyesores
- Mafia Wars
- Restaurant City
- Fish Wrangler

Read more >>

November 26, 2009

Social media strategy: what, why, how

Social media strategy : what, why, how

View more documents from Rob van Alphen.

Source

November 25, 2009

7 Ways to Get More Out of LinkedIn

 LinkedIn(), which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you’re in business, it is basically expected that you have a profile there.

But with the more mainstream platforms like Twitter() and Facebook() being used for business purposes, some professionals are neglecting their LinkedIn profiles. While LinkedIn is certainly not as dynamic as other social media sites, it still provides a lot of value — if you use it correctly. So whether you’re new to LinkedIn or a veteran, here are some of the things you should consider incorporating into your LinkedIn strategy. Read more >>

November 19, 2009

STUDY: Most Fortune 100 Companies Don’t Get Twitter

In August we reported that a large number of Fortune 100 companies have embraced Twitter, but how well are they actually using it? A study released today (PDF) by Weber Shandwick says the answer is not very well, and that the majority of Fortune 100 companies don’t really get Twitter. Though 73 of 100 companies had at least one registered Twitter account (up from 54 reported in an unrelated study released in August), the majority of them weren’t using Twitter effectively to engage their followers, weren’t tweeting often, and didn’t display any personality in their tweets, according to the study.

One major result of this ineffective use seems to be low engagement from followers. Out of the 540 total Twitter (Twitter) accounts registered by Fortune 100 companies, 50 percent of the accounts had fewer than 500 followers and another 15 percent weren’t being used at all. Read more >>

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