You may be aware of Twitter, the 140 character news and status channel where Twitterers around the world are over-sharing what they’re doing. Hopefully you’ve already set up a business account and are actively using Twitter Search to mine for product and service mentions, and taking advantage of the platform as a customer service resource. If you’re not, you’re missing a huge opportunity to connect with an ever-growing population of consumers and professionals who respond well to Twittering companies with a purpose.
Here are 5 additional simple ways, some obvious and some obscure, to help small businesses leverage social media to provide stellar customer service. The social web is a place for everyone, but with the right tips, tricks and tools, savvy small businesses can redefine the nature of customer service. Read more >>