April 27, 2010

The 10 Golden Principles of Succeccful Web Apps

The 10 Golden Principles of Successful Web Apps from Carsonified on Vimeo.

April 14, 2010

Evaluate Impact, Don’t Continue Blindly

As with all your marketing campaigns, value is determined by the contribution you’ve made to the goals of the company. While it is important to generate an “online buzz”, the quality of the postings and impact on the company is still the ultimate judge.

Comments and discussions must be evaluated for both tone and prominence. Whether you are using technology to identify and evaluate articles based on defined criteria or having individuals sift through the articles to determine their value, it is important to take the tone and prominence into consideration when determining ultimate impact.

Companies need to not only track where and how often their brand is discussed but assign a value based on the importance of the outlet to the organization and determine if the conversations are positive, negative or neutral to get an accurate read of their results. Read more >>

Be Prepared for Success, Don’t Forget to Plan

Social media’s ability to spread your message or promote a campaign can be very powerful. Be prepared for your social media campaigns to succeed and plan for a greater response than you are used to.

While not every campaign may result in high traffic or far reach, the potential is there. Not being able to deliver on that success, could turn into a PR nightmare. Some of the problems you could face when delivering your strategy include

  • You choose the wrong media channels
  • You use the wrong people to deliver the message
  • Your content sucks
  • Your team dose not believe in the strategy
  • Poor execution
  • No one trusts you

Make sure you aren’t overselling to your potential customers through your messaging. Know what your limits are and your strengths. If you can’t deliver, don’t try to make your customers believe that you can.

Source

April 6, 2010

Find Quality Followers to Engage, Don’t Worry About Numbers

We all want thousands of followers on Twitter, but the number is not as important as the quality of your network. If half of your Twitter followers are there simply to boost your numbers, you will not be reaching the right people with your message. Providing quality content and engaging in discussion is more beneficial.

Promotion is key to building your social media network. Make sure you share your Twitter handle, Facebook page or LinkedIn profile with your business contacts to help build your network. Add it to company promotions, include it in your email signature, list it on your website to let the audience you want to attract know where to find you.

Many social media platforms have created their own methods to promote valuable contributors. Twitter’s #followfriday, a designated day to recommend influential or interesting people to follow on Twitter, is a great way to get quality followers and establish your network.

Read more >>

Provide Consistent Content, Don’t Simply Dabble

Now that you’ve got spokespeople, guidelines and an understanding of the landscape, you are ready to engage in social media. Social media is about contributing to the conversation, not just selling your product or service.

It is acceptable to tout company announcements and activities, but participation means going beyond promotions. Share third party resources with your followers, fans and social media network. Offer them interesting articles and opportunities that will help them better understand the industry and see the value you can provide.

Read more >>