November 26, 2009

Social media strategy: what, why, how

Social media strategy : what, why, how

View more documents from Rob van Alphen.

Source

November 25, 2009

7 Ways to Get More Out of LinkedIn

 LinkedIn(), which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you’re in business, it is basically expected that you have a profile there.

But with the more mainstream platforms like Twitter() and Facebook() being used for business purposes, some professionals are neglecting their LinkedIn profiles. While LinkedIn is certainly not as dynamic as other social media sites, it still provides a lot of value — if you use it correctly. So whether you’re new to LinkedIn or a veteran, here are some of the things you should consider incorporating into your LinkedIn strategy. Read more >>

November 19, 2009

STUDY: Most Fortune 100 Companies Don’t Get Twitter

In August we reported that a large number of Fortune 100 companies have embraced Twitter, but how well are they actually using it? A study released today (PDF) by Weber Shandwick says the answer is not very well, and that the majority of Fortune 100 companies don’t really get Twitter. Though 73 of 100 companies had at least one registered Twitter account (up from 54 reported in an unrelated study released in August), the majority of them weren’t using Twitter effectively to engage their followers, weren’t tweeting often, and didn’t display any personality in their tweets, according to the study.

One major result of this ineffective use seems to be low engagement from followers. Out of the 540 total Twitter (Twitter) accounts registered by Fortune 100 companies, 50 percent of the accounts had fewer than 500 followers and another 15 percent weren’t being used at all. Read more >>

November 18, 2009

Keys to building quality relationships and things to avoid

I could go on and on for hours about how people abuse relationships because I am sooo passionate about the topic. Within Internet Marketing, I have developed some solid relationships with and would work with them, partner with them, and/or hang out with them at the drop of a dime. The problem here is that there are people that don’t understand there is big difference between someone that is a contact vs. someone that you have established a relationship with and the value of that relationship. Read more >>

November 16, 2009

Digital Strangelove

It’s really great presentation and I think everyone should take ten minutes out of their day and spin through it.

Source

November 12, 2009

The Ultimate Guide for Everything Twitter

Twitter Basics

twittericon

If you had no idea what Twitter was walking into this article, we’re going to start you off at the very beginning. To sign up for Twitter, go to twitter.com and click on “Get Started – Join!”. Fill out the information and voila – you have your own Twitter account. I set up two accounts; one on my personal name, and one for my business. It’s important to grab your names before someone else does, even if you don’t plan on using the account for a while.

twitter

Read more >>

November 11, 2009

How to SEO Your Site in Less Than 60 Minutes

I often get asked to review a web site and give quick feedback on the site’s SEO. The issue: Is the site doing well, or in desperate need of SEO help? To answer those questions, I’ve developed a speedy system to go through a site and take a quick SEO snapshot. I’m going to give that system away here. On a smaller site, this should take about 20 minutes. Even on the biggest sites, it’s never taken me more than an hour. Read more >>

November 10, 2009

10 Things Social Media Can’t Do

Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.

Social media can’t: Read more >>

November 5, 2009

Building Personal Brand (Gary Vaynerchuck at Web 2.0 Expo NYC)

Read more >>

November 4, 2009

How to Get the Most Out of LinkedIn

In a time of stock market crisis, bailouts and a weak dollar, LinkedIn still raises $22.7 million in funding. How? It’s a relevant site with a number of useful resources for professionals and businesses. Meanwhile, the launch of the site’s application platform last week puts the spotlight back on this phenomenally useful social network. Many folks involved in social media are so ADD driven to the latest social network, they fail to fully explore and make use of the networks that they are already part of. Enter LinkedIn, a haven for professional networking with an executive representation of all of the Fortune 500 companies. LinkedIn has a lot to offer regardless of where you are in your career, especially with the economy the way it is. Read more >>