It’s been said many times, including by me, that one of the flaws of social media marketing is that the resulting traffic is short-lived. That short-term nature of social media traffic is one of the biggest reasons that social media marketing is often overlooked or disregarded by bloggers and website owners. However, an effective social media plan will result in significant and long-lasting growth, with effects that can be visible long after the rush of traffic has died down. Read more >>
October 29, 2009
The World’s Top Bloggers Reveal Their Traffic Secrets
Top bloggers reveal how to build traffic off-blog without spending a dime. Simple question – “If you had 2-hours a day to devote to no-cost, off-blog (even off-line) marketing for your blog, what would you do?”
These very question were posed to a collection of some of the world’s top bloggers and social network marketers…and here’s what they revealed: Read more >>
The Most Common Social Networking Mistakes
Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they’re making lots of mistakes.
These mistakes shouldn’t be taken lightly. How your business is perceived in the Web 2.0 world will affect your reputation and your ability to connect with customers, associates and potential customers. (Who wants to hire a company that can’t even manage an engaging, thought-provoking blog?) Read more >>
October 27, 2009
ABC of Online Networking
We all know that online networking is important, but for those just getting started it’s a huge landscape to navigate. Where do you invest your energy first? How do you choose the channels most beneficial for you? When do you make the crossover from virtual connections to handshakes?
Below I attempted to make sense of it all in the easiest lineage I could—the alphabet. For those just getting started, I suggest taking a peak and making sure you are hitting the majority of these in some capacity—and for those online networking leaders I suggest taking a peak and making sure your ego didn’t accidentally blind you from the basics. (hey, its been known to happen 
) This list includes sites, people, engines, applications, and tips on how to best research, establish and network yourself online. Read more >>
